Surprisingly many organisations are really bad at following up. HPA is a not for profit organisation in the Northern Territory. They needed a way to communicate with customers about their brand message and product offering. Relevate implemented a Marketing Automation system that emailed their re-buy customers every month with a click to call button and issued a call task to the internal team to call anyone that had not clicked the button. After two months HPA called Relevate asking for the email automation to be turned off becuase they could not keep up with the amount of orders. Rather than turning off the reminders we extended them to every second month, now HPA has a demand generation process that they can use to get more business any time they need.