Our Stories

LIFT
RAISE
LIGHTEN

How to Write Better Copy
Business Development
Avon Collis

How to Write Better Copy

Elements of Persuasive Power in Copywriting Everyone wants power. The best kind of power is persuasion, it gets people to do things because they want to do it. The trick is to craft persuasive writing.

Read More »
Art Of Persuasion
Business Development
Avon Collis

The Art of Persuasion

How to get people to do what you want them to do? Persuasion is how you get people to do what you want them to do because they want to do it. As the saying

Read More »
Business Development
Avon Collis

Cognitive Bias and Decision Making

How good is the information you are using to make decisions? Be clever about the the information you use to inform your decision making. We are the sum of all of our decisions up to

Read More »
Marketing Automation
Business
Avon Collis

What is Marketing Automation?

How to Talk to Your Customers More With Less Time and Effort Marketing Automation helps you to speak to more people in less time in the way they want to be spoken to with less

Read More »