You’ve come to the correct site if you’re curious about what a Hyperlapse video is. What is Hyperlapse? How do you build one? What are some instances of companies using it? That’s what I’ll cover in this piece.
To begin with, what exactly is Hyperlapse?
Instagram’s free Hyperlapse tool compresses recordings into short, moving, hyper-speed clips. “Simple but powerful tools that help individuals record memories and express their creativity,” reads Instagram’s blog.
These time lapse recordings may be shot without the need to keep your hands steady thanks to the camera’s built-in stabilisation technology. Short attention spans on social media make it ideal for delivering a message.
Is there a way I can include it into my marketing?
In order to better understand how to use it in your Instagram marketing strategy, let’s have a look at some successful instances first.
Denmark’s official tourism agency.
Who knew that Copenhagen has a plethora of bicycle-friendly bridges? No, and this video from the Danish Tourism Organization makes me want to go over there immediately.
A tour of your workplace, an event you’re participating in, or an activity that is relevant to your business may be shared with your followers using Hyperlapse.
Do not forget: Move at a modest pace.
As a filmmaker, it’s important to keep the camera steady and not jerk it around too much too rapidly.
Zooma uses Hyperlapse to illustrate how they make their goods. These movies are a great fit for their company’s ideals since their “drinking vessels” are as essential to them as the end product. In addition to that, they’re a lot of fun to watch!
It was utilised by Footlocker to build excitement for a new product. In the video description, “The Nike Kobe 9” “Bright Mango” releases TOMORROW!” Do you intend to wear these? It’s “#approved #hyperlapse.” Using a time lapse film, which of your own items might you showcase?
Now I’m all set up. To create my own Hyperlapse movie, what are the steps I need to follow?
We’d love to hear from you! You’re right! You don’t even need an account to use it. To get started, just follow the steps listed below and put them into practise until they become second nature to you.
Step 1: Open the free app on a mobile device and download it.
It will open directly in front of the camera. There is no need to create an account.
Allow it access to your camera if requested.
To begin recording, press the white circle once, then tap again to stop.
As long as you want to record, you’re free to do so.
Playback speed may range from 1x to 12x.
You’ll be able to see how lengthy the hyperlapsed movie will be in relation to the length of your original film at various speeds. Using a 40-second movie in real time, a 7-second Hyperlapse video at 6x speed would be around 40 seconds.
To save it to your camera roll, tap the green check mark.
You may then post it to Instagram or Facebook from here (or upload it later by accessing it on your camera roll).
Spread the word using your favourite social media platforms!
How have you included Hyperlapse into your marketing strategy?