Implemented a Marketing Automation and chatbot platform for a retail business in collaboration with a social media marketer to deepen the relationship with customers and increase the average spend.
As an online retail business that can have a customer lifetime value between $200-2000 it makes sense to try and get most customers to the larger end to reduce the overall cost of advertising. To do this we implemented a marketing automation system that onboards new customers and educates them not just about the product but the sport and the lifestyle. This helps customers to join the product user community and ultimately gets them to spend more. These automations are done via email marketing and Facebook messenger tools that allow increased presence with the customer and allows the company to build one to one journeys at scale with them.