About Us

We love business, it is our passion, our hobby and our career. So why not be the best at it? We have systems, processes and deadlines that are essential to the operation and service to customers. With the internet at our fingertips, cloud based systems and process automation we have the capability of transforming businesses. It is the way of the future.

Many systems are free or cheap making it far more attainable for small business than ever before although it is difficult to choose the right one for your business. Customers are rapidly moving online and mobile technologies are expanding with the phonebook a thing of the past. 

There are many options and businesses looking to sign you up for these systems but implementation support is often very far away. We aim to identify an array of systems that, when brought together, provide meaningful and significant benefits to your business. We will also provide assistance with integrating and understanding these systems for maximum efficiency and long term payoff.

Our Team

Avon Collis MBA
CRM and Marketing Automation Specialist

I help business owners get their lives back by using systems and software. After saving more than 40 hours per month by integrating automated software solutions into my own business, I had experienced firsthand that there was a better way, and I made sure to pass my knowledge on by starting Relevate.

I have an MBA (Marketing), as well as many years of experience working closely with clients. I have implemented systems that saved me five minutes at first, then 5 hours, then more than an entire working weeks’ worth of production time each month. Those systems have made errors structurally difficult to make, and as a result, I rarely make mistakes, and enjoy the benefits of completing my work correctly on the first attempt. I implemented one system that cost $4k, but it also saved me 20 hours in labour per month. The benefits grow to over $30k in value if the net yield of my system in terms of time saved and enhanced efficiency are combined. Since then I have done so much more to improve productivity, efficiency and ROI outcomes, and I can help you do the same.

I have the knowledge and experience that can reduce, by an order of magnitude, the time and money you would otherwise spend familiarising yourself with new tools and getting systems established and off the ground. I have trialled thousands of software systems and understand their best use cases. I can find you off-the-shelf software that is easy to use, integrates well with your other systems, and will get more work done in less time.
Refresh your mindset and approach business the right way; discover the skills you already have you can use to turbo charge your business. I have suffered through the tedium of manual processes and have spent many a late night trying to make it work. I understand the pain that many business owners go through, and I can help you find your shortcut through the learning curve.

Let me help you get your life back.

Floris Blok

Floris Blok
Customer Experience, Marketing Strategy, Digital Transformation  

As a principal consultant or senior executive, I lead and manage high performing and effective teams to deliver great customer experiences and business outcomes. This is enabled by a clear vision, leveraging data and insights, making use of a growth-based iterative thinking mindset, and by creating new end-to-end (digital) solutions. This includes setting up a corporate strategy, an agile marketing strategy (brand, product, sales, content…), incubating and delivering new business models aligned to the strategic direction and commercial objectives of the organisation.

My expertise includes, but not limited to, customer centric competitive value propositions, channel specific Go-to-Market (GTM) strategies, innovative product roadmaps, transition between distribution models (B2B, B2B2C, B2C, transactional, subscription basis), building a network of strategic partnerships, delivery of large complex cross-functional programs/projects, and the general management of sales, marketing, operations, IT/OT.

In short, I am a commercial and marketing driven (digital) business (transformation) leader with a strong understanding of IT/OT who delivers value-based innovation and strategies to organisations looking to grow revenue and scale, reduce operational cost, or protect from market disruption while enhancing its brand.

I started my career in Product Management and Product Marketing. I consider myself extremely lucky to have had the career progression I’ve had so far because I had to grow through the ranks right from the bottom to senior leadership, learning and growing along the way.

Additionally, any of the “old school” product managers out there would know that Product Management equals “mini-CEO’ of the assigned product category. Run like an independent business inside much bigger organisations, I have managed Profit and Loss (P&L) statements of +£300M. And yet, my product categories were the “young siblings” of some global giants. This added extra complexities and challenges to an already difficult proposition in extremely competitive markets. Making use of some of the shared resources wasn’t always a given. I’ve therefore had to resort to more entrepreneurial measures to achieve my objectives. That taught me perspective and resilience, as well as how to navigate the political landscape of organisations.

I have worked for some of the biggest names in their respective industries (Canon, Nikon, Targus, Samsung, Baxi/BDR Thermea). I enjoyed these experiences primarily in European cities (Amsterdam, London) covering in some cases global, EMEA (Europe, Middle East & Africa) and local value propositions in large enterprises, SME, and start-ups.

Since January 2019, I started building my experience in the Australian market, having worked for a select number of SME’s and start-ups in the Brisbane area.

Let me know if you need any help with your marketing strategy, value proposition, products and services, sales management, or if you wish to explore what is quickly becoming a necessity even for small and medium enterprises, commercially led Digital Business Transformation.

Chandan Rana
Infrastructure and Digital Solutions Specialist

I specialise in custom web and smartphone application development. Over the last few years I have worked closely with a diverse range of Australian businesses, small and large, across sectors such as education, non for profit, retail, automotive and government. I have delivered customised web and smartphone solutions to organisations such as Department of Defence.

I am also certified in various technologies and platforms, some include

  • Microsoft Power Platform & Apps Developer
  • Dynamics 365 Developer
  • Azure Solutions Architect
  • Google Cloud Solutions Provider

I have had the opportunity to manage both small and large development teams. This has further equipped me with applied experience when it comes to project management and the implementation of agile principles to deliver successful projects. My experience consulting and running businesses is what sets me apart as a developer as I have real aptitude for identifying opportunities for improvement within a business, and developing applications with great business sense and practical use.

Whilst I enjoys working with off-the-shelf, open source platforms such as WordPress, Drupal, Joomla and Magento, my real passion and flair is collaborating with clients to build custom web applications, smartphone application and CRM’s that align with the businesses requirements and enable an organisation to streamline its processes and operate more productively and efficiently.

As a developer, I have in-depth technical knowledge working with core languages such as PHP and Javascript, as well as modern frameworks such as Laravel, Nodejs, Vuejs, React, Ionic and Angular.

Jonathan Wright
Business Systems Engineer and Technical Lead

I specialise in helping  businesses improve their business systems, including Quality, OHS & Environmental Management and IT systems, including website design and build, membership access control and business management software.  I also provide Cyber Security Awareness training for businesses.

I have 21 years’ experience in the engineering sector, initially in the UK automotive industry in the test and development sector.  Responsible for the delivery of new product testing and validation, involving test automation processes and measurements, Quality management systems, Engineering and system improvement processes, Innovation, Research and Development of engineering and automation techniques.

More recently in Australia I worked for an Engineering company specialising in water infrastructure installation and upgrades.  As Engineering Manager, I was responsible for project management, successful implementation of ISO9001 quality system and set up of key business software, moving the company systems and processes to a cloud platform.

In the last 4 years I have focused my passion for technology on building web applications, websites and helping to develop cyber security awareness training for employees for various clients in Australia and abroad.

Casper Aurelius
Digital Marketer and Automation Production Team Member

As an intern, I have three years of experience in digital marketing. I’m a qualified marketer with a Double Diploma of Business and Diploma of Marketing and Communication in 2019. I am currently pursuing higher learning from the Queensland University of Technology in the field of marketing and am putting my skills into practice at Relevate. I have tons of experience in Website Design and Development while participating in a business environment. I love working with clients and genuinely love to help businesses grow in the long run. I believe in an Ancient Greek philosophy that doing my best to deliver a client’s fullest potential is the greatest achievement. 

Anette Hyde
Client Success Manager

I facilitate clients in adding long-term value to their business by creating blog, email and website content and project administration including the ongoing commitment to support them in achieving their short and long-term goals for their business.

With 4 years’ experience in project and contract administration, 15 years in finance and business administration including customer service across businesses of various sizes and types, from a family owned bakery to a Tier One construction company I offer a unique approach, from multiple perspectives, to pave the pathways to the best outcomes for each client.

Platforms we support

Zoho One

Zoho One is a powerful all in one business system, sometimes referred to as the Business Operating System. This powerful platform by Zoho gives you 40+ applications and growing. There is an app for every part of your business. Where you would be paying for a CRM, a project management system, a subscription management platform, an accounting system +++ you would otherwise pay handsomely for each app disparate system and then pay to have them to connect via something like Zapier. In Zoho you can create any workflow you want, and if it doesn’t exist there is a code writer that allows you to make it yourself.


Salesforce is an enterprise grade platform that fits any size business. It is world class and is used by 80% of fortune 100 companies in America. There is a large qualified user base thanks to the fantastic learning platform and certification program called Trailhead. Salesforce is more sophisticated and refined than other systems. Firms need to weigh up cost with the need for refinement and accuracy. 

Dynamics 365

Microsoft Dynamics 365 is a comprehensive CRM and ERP system that brings the legacy power of the Microsoft suite and the Analytics of Power BI together to create a systems that is robust enough for governments. It connects to LinkedIn and can support a range of applications from finance to healthcare, manufacturing and more.


Originally Infusionsoft, they rebranded to Keap and released some other small business versions. The application has a drag and drop automation builder and is great for small business. It includes landing pages, email and SMS automation with the ability to API into other interfaces. You create custom journeys in no time at all and automate complex business processes. 

Active Campaign

A light email automation program which integrates well with the wider market, has SMS capability and is quite affordable as an entry level automation option. It’s great for enhancing the customer lifecycle through triggered emails such as a welcome series to new customers, an introduction sequence for people that downloaded your lead magnet or an abandoned cart sequence for anyone that did not go ahead with the purchase. 


A website builder and automated sales pipeline and email system that combines the functionality of a number of other platforms into one. It is good for static campaigns and visually appealing sales pages. This is great for coaches and consultants that have a product that they want to sell and need to look good while doing it.