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Business
Avon Collis

How to implement CRM Software

Having superior customer service is what separates good companies from world-class ones. Research shows customers are four times more likely to stop doing business with a company if they face a customer service-related problem. One way organisations can greatly

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Business
Avon Collis

Relational Elements and CRM Implementations

Customer Relationship Management is a philosophy that sees marketing as a process of building long-term relationships with customers to keep them satisfied so they keep coming back” (Soloman, 2012) A CRM is one of the

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