As an entrepreneur it can be more important to work on the business rather than in it.
So how do you do that?
The answer is automation over involvement.
Running a business can often it require more attention than there are hours in a day. Sure you can delegate your activities to staff, but you still need to watch over them. Then you need to make sure you have enough money coming in to pay them. How do you find new customers, watch the staff you have and chase existing customers for the money they owe?
You could hire someone to do that task too if you had the money, but you don’t, so you have to chase the money yourself which is taking time away from finding new customers to make the money to hire more staff. A seemingly never ending cycle of chasing your tail.
The only option left is to automate as many processes as you can using free or cheap software. In doing so, you make it possible to get things done without having to hire more staff or do it yourself. The problem with automation is that sometimes you can loose that personal touch, especially when you are dealing with the delicate area of collections. It is difficult to find the right balance between a friendly reminder that keeps your customers coming back and a nagging or sometimes nefarious approach.
Ezycollect is an automated, integrated and personalised collections software that chases up your customers automatically. It sends emails out to your overdue customers without any input from yourself. The emails look like they are written by a living breathing professional employee, particularly if you put your own email signature into the templates. It’s also free for 10 followups per month. Unlike other software that can appear to spam your clients, ezycollect groups customer invoices together so that it appears that you are sending them a summary.
It also gives the customer an opportunity to pay from the email, provided that you link your mint payments account. This directs them to a page where they can immediately pay with a credit card. After paying they get a nice little thank you email to encourage them to buy from you again. Thanks to some clever integrations, all of this will end up nicely in your accounting software automatically be it MYOB or Xero.
The returns on using a system like ezycollect are two fold. Cash is the lifeblood of every business, without it there is very little chance of survival. Ezycollect ensures that you get paid within a reasonable time and retain your customers. Secondly, it saves you countless hours on the emotionally draining task of chasing people for money. The frequent and professionally written emails make you look like you are one very efficient money chaser and are not to be trifled with. With that you build your reputation and gradually reduce your collection requirements through your automated diligence and a firm but fair perception of your brand.